Discovering New
Market Opportunities

Trendo is a mobile app that connects digital native investors with the trendiest market opportunities. Thanks to user-based suggestions, prediction-based algorithms and a visual comparing system users can find, track and share their newest market findings.

Scope

Research, IA, UX design, UI design, prototyping, branding and web design.

Team

2 UX/UI designers

Tools

Figma, Illustrator

Investing successfully requires the ability to interpret data and find investments that can generate high returns. With numerous apps and websites available to track assets, it can be challenging and time-consuming to keep up, and it's often difficult to determine which sources are trustworthy.

Our mission is to simplify the process of finding the right investment opportunities at the right time by designing an MVP that offers users clever investment suggestions based on their interests and preferences. Additionally, users can compare and track their investment statistics to make smarter investment decisions.

By providing users with a user-friendly platform that suggests investments tailored to their preferences, and enables them to track and achieve better investment outcomes.

The Design Challenge

Understanding
Our Main Users

Our digital native user is well acquainted with the in and outs of the investment world and a frequent user of fintech apps. They are a trendsetter and value the interactive experience and the personalization of technologies that adapt to their lifestyle.

Based on our user’s needs and preferences, and market research we established which were the main features that would deliver value to them. These would determine the main sections of the app.

Tech-savvy
Risk taker
Well-informed

Defining
Main Features

A decentralized presentation of assets, powered by our algorithms and customized by personalized onboarding.
A new way to compare assets, providing side-to-side stats comparisons.
Share discoveries and become a trendsetter within a valuable community of investors.

Mapping the User Flow

Wireframing & Prototyping

Making low-fi wireframes helped us test if our features were functional and accordingly placed.

Branding
& UI Design

We created a brand identity and designed visual assets based on the brand traits.

App Icon

Color Palette

Brand Values

Visionary
Trustworthy
Mastery
Ambition

Daring
Success
Growth
Leadership

Tipograhpy

Set Up for Success

Onboarding

An in-depth yet breeze personalization quiz that trains the apps’ suggestions.

Market Trends

Discover

A unique homescreen presenting stocks in an innovative way: a vertical roulette of assets arranged by market cap. Scroll between caps, filter and order to fully customize it.

Explore Personalized

Suggestions

A feed of suggestions based on the user’s interests and navigation behaviour. Suggestions such as upcoming lists, popular users, relevant market news and interesting newcomers.